Insights

Where AI pays its way in a business, and where it doesn't. Written by Damian Hartin from the work, not the hype.

  • 19 October 2026 · 9 min read

    Where does AI actually pay its way in a business of 10 to 200 people?

    AI pays its way in three places in an established business: reading and sorting what comes in, drafting what goes out, and deciding what happens next. It pays when it lives inside the systems your people already use and a person stays in charge of anything that matters. Everywhere else, it's one more subscription.

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